Privacy policy

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1) Information on the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the Basic Data Protection Regulation (DSGVO) is
Export-Akademie Baden-Württemberg GmbH, Konrad-Adenauer-Straße 13, 72072 Tübingen, Germany, Tel.: +49 (0)7071 5499920, Fax: +49 (0)7071 5499929, E-Mail: contact@eabw.org.
The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Collection of data when visiting our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called “server log files”). When you call up our website, we collect the following data, which are technically necessary for us to display the website:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you reached the site
Used Browser
Operating system in use
IP address used (if necessary: in anonymised form)Processing is carried out in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our justified interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit us (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. Insofar as personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 letter of DSGVO in order to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
Under certain circumstances, we work together with advertising partners who help us to make our Internet offer more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (cookies from third parties). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser under the following links:

Internet Explorer: windows.microsoft.com/en-DE/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: support.google.com/chrome/bin/answer.py
Safari:
Opera: help.opera.com/Windows/10.20/en/cookies.html

Please note that the functionality of our website may be limited if cookies are not accepted.

4) Making contact

Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in answering your request by accordance with Art. 6 para. 1 lit. f DSGVO. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after the final processing of your inquiry. This is the case if it can be concluded from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) Registration with the portal or forum

You can register on our website by providing personal data. Which personal data is processed for registration is determined by the input mask used for registration. We use the so-called double-opt-in procedure for registration, i.e. your registration is not complete until you have confirmed your registration by clicking on the link contained in a confirmation e-mail sent to you for this purpose. If your confirmation is not received within 24 hours, your registration will be automatically deleted from our database. The provision of the above-mentioned data is obligatory, all further information can be provided voluntarily by using our portal.

If you use our portal, we will store the data required for the fulfillment of the contract, including any information on the method of payment, until you finally delete your access. Furthermore, we store the voluntary data you provide for the time of your use of the portal unless you delete it first. You can manage and change all information in the protected customer area. The legal basis is Art. 6 para. 1 lit. f DSGVO.
Also, we store all content published by you (such as public contributions, pinboard entries, guestbook entries, etc.) to operate the website. The provision of the website with the complete user-generated content is our legitimate interest, the legal basis for this is Art. 6 para. 1 lit. f. DSGVO. If you delete your account, your public statements, especially in the forum, will still be visible to all readers, but your account will no longer be accessible. All other data will be deleted in this case.

6) Use of Single-Sign-On procedures

Facebook Connect

On our website, you can log in to create a customer account or to register using the social plugin “Facebook Connect” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”), using the so-called single sign-on technique if you have a Facebook profile. You can recognize the social plugins of “Facebook Connect” on our website by the blue button with the Facebook logo and the inscription “Connect with Facebook” or “Log in with Facebook” or “Sign in with Facebook”.

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Facebook’s legitimate interest in the display of personalized advertising based on surfing behavior.

By using this “Facebook Connect” button on our website, you also have the option of logging in or registering on our website using your Facebook user data. Only if you give your express consent in accordance with Art. 6 Para. 1 letter a DSGVO before the registration process on the basis of a corresponding note on the exchange of data with Facebook, will we receive the general and publicly accessible information stored in your profile when you use the “Facebook Connect” button from Facebook, depending on your personal data protection settings on Facebook. This information includes the user ID, name, profile picture, age and gender.

Please note that following changes to the Facebook Privacy Policy and Terms of Use, when you give your consent, your profile pictures, your friends’ user IDs, and your friend’s list may also be transferred if they have been marked as “public” in your Facebook privacy settings. The data transmitted by Facebook will be stored and processed by us to create a user account with the necessary data if you have given your consent on Facebook (title, first name, last name, address data, country, email address, date of birth). Conversely, data (e.g. information on your surfing behavior) can be transferred by us to your Facebook profile based on your consent.

You can revoke your consent at any time by sending a message to the person responsible named at the beginning of this statement.
Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and setting options for protecting your privacy, can be found in Facebook’s data protection information: www.facebook.com/policy.php

If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of the Facebook plugins with add-ons for your browser, e.g. with “Adblock Plus” (https://adblockplus.org/de/).

7) Use of your data for direct advertising

Advertising by letter post

On the basis of our justified interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the scope of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 Para. 1 letter f DSGVO and to use this information to send you interesting offers and information on our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.

8) Use of social media: social plugins

8.1 Facebook as a default plugin

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins

If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the “Like” button or making a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.

In accordance with Art. 6 Para. 1 letter f DSGVO, the data processing procedures described above are carried out on the basis of Facebook’s legitimate interest in the display of personalized advertising in order to inform other users of the social network about your activities on our website and to design the service to meet your needs.
If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus the data processing procedures described above with add-ons for your browser for the future, e.g. with the script blocker “NoScript” (http://noscript.net/).

Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook’s data protection information:
www.facebook.com/policy.php

8.2 Google+ plugins with 2-click solution

Our website uses so-called social plugins (“Plugins”) of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” solution. You can recognize deactivated plugins by the fact that they are highlighted in grey. This integration ensures that no connection to the servers of Google+ is established when you call up a page of our website that contains such plugins. Only when you activate the plugins and thus give your consent to the transfer of data in accordance with Art. 6 para. 1 lit. a DSGVO, will your browser establish a direct connection to the Google+ servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Google+. We have no influence on the extent of the data that Google+ collects with the help of the plugins. To the best of our knowledge, Google+ will, in any case, receive information about which of our websites you have accessed currently and previously. By integrating the plugins, Google+ also receives information that your browser has called up the corresponding page of our website even if you do not have a profile with Google+ or are not logged in at the moment. The collected information (including your IP address) is transmitted by your browser directly to a Google+ server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Google+ server and stored there. The information is also published on Google+ and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on the data that has already been transferred to Google+.

Google LLC, based in the USA, is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Google, as well as your rights and settings options to protect your privacy, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/

9) Use of social media: videos

Use of Youtube videos

This website uses the Youtube embedding feature to display and play videos from the provider “Youtube”, which is part of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

The extended data protection mode is used here, which according to the provider’s information, only starts to store user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider “Youtube” uses cookies to collect information about user behavior. According to information from “Youtube”, these serve, among other things, to collect video statistics, improve user-friendliness, and prevent abusive behavior. If you are logged in to Google, your information is associated directly with your account when you click on a video. If you do not want your profile to be associated with YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit.f DSGVO on the basis of Google’s legitimate interests in the display of personalized advertising, market research, and/or the needs-based design of its website. You have a right of objection to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Irrespective of any playback of the embedded videos, a connection to the Google “DoubleClick” network is established each time this website is accessed, which may trigger further data processing operations without our influence.

Google LLC, based in the United States, is certified under the U.S. European Privacy Shield Agreement, which ensures compliance with the level of data protection applicable in the EU.

Further information on data protection at “YouTube” can be found in the provider’s privacy policy at https://www.google.de/intl/de/policies/privacy

10) Online marketing

Use of Google AdWords conversion tracking

This website uses the online advertising program “Google AdWords” and, in the context of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the Google Adwords service to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In this way, we pursue an interest in showing you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad served by Google. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked across the websites of AdWords customers. The information collected through the conversion cookie is used to compile conversion statistics for advertisers who have opted into conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you don’t want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie from your web browser under User Preferences. You will then not be included in the conversion tracking statistics. We use Google Adwords because of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f DSGVO.

Google LLC with its headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

You can obtain further information about Google’s data protection provisions at the following Internet address: www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by making the appropriate setting in your browser software to prevent them or by downloading and installing the browser plug-in available under the following link:
www.google.com/settings/ads/plugin

Please note that certain functions of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies.

11) Web analysis services

Google (Universal) Analytics

– Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes the possibility of direct personal reference. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our justified interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
tools.google.com/dlpage/gaoptout

As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will have to click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
More information on the handling of user data at Google Analytics can be found in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

12) Tools and others

12.1 Google Maps

On our website, we use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually present geographic information. By using this service, our location will be displayed to you and any approach will be made easier.

Already when you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit.f DSGVO on the basis of Google’s legitimate interest in the display of personalized advertising, market research and/or the needs-based design of its website. You have a right of objection to the creation of these user profiles, whereby you must contact Google in order to exercise this right.

Google LLC, with its registered office in the USA, is certified for the US-European “Privacy Shield” data protection agreement, which guarantees compliance with the data protection level applicable in the EU.

If you do not agree with the future transmission of your data to Google in the context of the use of Google Maps, there is also the possibility of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot then be used.

You can view Google’s terms of use at www.google.de/intl/de/policies/terms/regional.html, the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html.
Detailed information on data protection in connection with the use of Google Maps can be found on the Google website (“Google Privacy Policy”): www.google.de/intl/de/policies/privacy/

12.2 Google Web Fonts

This site uses so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

To do this, the browser you are using must connect to Google’s servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support Web Fonts, a standard font from your computer will be used.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and read Google’s privacy policy: https://www.google.com/policies/privacy/

13) Rights of the data subject

13.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, about which we inform you below:

Right of access in accordance with Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, opposition to processing, a complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under Art. 46 DPA when your data is transferred to third countries;
Right of rectification under Art. 16 DPA: You have the right to have incorrect data relating to you corrected without delay and/or to have your incomplete data stored by us completed;
Right of deletion in accordance with Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 DSGVO is met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to limit processing pursuant to Art. 18 DPA: You have the right to request the limitation of the processing of your personal data for as long as the accuracy of your data which you dispute is verified, if you refuse to delete your data on the grounds of unlawful processing and instead request the limitation of the processing of your data, if you require your data for the assertion, exercise or defense of legal claims after we no longer require such data after the purpose has been achieved, or if you have lodged an objection on grounds of your particular situation, as long as it has not yet been established that our legitimate reasons outweigh the objection;
Right to information in accordance with Art. 19 DSGVO: If you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or restriction of processing unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients.
Right to data transferability in accordance with Art. 20 DSGVO: You have the right to receive your personal data that you have provided us within a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
Right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke at any time with effect for the future and consent to the processing of data once granted. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation;
right of appeal under Art. 77 DSGVO: If you believe that the processing of personal data relating to you is in breach of the DPA, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place where the alleged breach occurs.

13.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal retention period (e.g. commercial and tax law retention periods). After the expiry of the period, the corresponding data is routinely deleted if it is no longer required for the fulfillment or initiation of the contract and/or if we have no legitimate interest in the further storage.

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